Riverdale star Madelaine Petsch has been unveiled as an ambassador for Bamboo Underwear.

The Canadian intimates brand took to social media to announce the news, posting ‘Meet the new face of Bamboo Underwear: Madelaine Petsch. She embodies everything we stand for: comfort, confidence and style’, and Petsch commented ‘I’ve been a fan of Bamboo for a long time so I’m very excited to be working with them now’.